MAPLE LEAF SPORTS AND ENTERTAINMENT
There is a revolution going on in Toronto and most of the inhabitants are unaware of it. It's the changing of the guard from the old (Toronto Maple Leaf hockey club) to the new (Toronto Raptor basketball team).
Don't get me wrong. Toronto is still a "Leaf" town and will be for some time, but I see a day, perhaps 20 years down the line when allegiances will be shifted, and much of that has to do with the way the teams are being marketed today. Forget that basketball is a far more popular sport worldwide and that most countries around the world have basketball teams.
To get a ticket for a Maple Leaf game in Toronto costs hundreds of dollars, and since most of the tickets are owned by "corporate accounts", you have to be either rich or in contact with those who have tickets. There are thousand of young people in Toronto under the agre of 18 who have never been to, nor will ever get to go to an NHL hockey game because it is just too expensive.
On the other hand, basketball is being played at every elementary, and high school, as well as most playgrounds, and playoff tickets for this year's series against the Nets could be had for less than $75.00 per ticket. There are few teenagers in the city who wish to go to a game who are precluded as a result of the price of the tickets and the overall availability of them. The significance of such details is that in 20 years time, you will have a new generation of sports fans who will have attended basketball games in Toronto, and, as a result of not being able to attend a Leaf game (let's ignore the fact that the team in not competitive) will be diehard Raptors fans, with a memory of the history of this franchise. Assuming this team can continue to have the kind of success it has had this year, I predict that the Leafs may be the ugly duckling in the city by the year 2030. That's a long time away and guys who are running MLSE will be long gone by then and likely don't give a damn right now, but their successors will be hard pressed to duplicate the financial success as a result of the poor marketing of this team.
Go Raptors Go!!!
